Strong Not Sorry Business Black Card

Strong Not Sorry – Logo for Personal Trainer Aubrey Mester-Webb

I was so excited to work on Aubrey’s new logo and business card for her business Strong Not Sorry.

My favorite part about working on this logo was Aubrey. She’s a personal trainer, a power lifter, and an avid Starbucks drinker. She’s amazingly strong in every way and she motivates others to not only exercise and lose weight, but to find inner confidence. Her work as a personal trainer is customizable for anyone, a newbie beginner or someone who’s been working out for a long time. Also, she taught me how to pick my dirt bike up when I fall (which is very often)- now that is seriously priceless.

I wanted to create a logo that represented this confident woman who made working out fun and approachable.

The Strong Not Sorry logo-making process took a few steps.

We start with sketches.

I basically draw the words Strong Not Sorry as many different ways as possible (the sketches shown are my favorite ones). Aubrey chose two at this point to explore further.

Ceindy Doodles-Strong Not Sorry Sketches

Next, we took it to refined sketches.

My first exploration, using tracing paper to try a lot of different variations.

Ceindy Doodles-Strong Not Sorry Sketches

These are marker sketches to show the client.

Ceindy Doodles-Strong Not Sorry Sketches

The final step in the Strong not Sorry logo were the colors and digitizing.

Her previous business card was purple and black and she really loved that color. I decided to punch it up with some neon green, to create a friendly, spunky, and fun color scheme.

Then we took it a step further and applied this new, awesome logo to business cards.

Ceindy Doodles Hand Lettered Logo and Business Card for Strong Not Sorry

Lastly, we worked on a flyer to promote her personal training program.

Ceindy Doodles Hand Lettered Logo - Strong Not Sorry-Flyer

What the client had to say-

Ceindy made me the most badass business cards! I came to her wanting a revamp to my original cards that were made at a local print shop… she listened and was able to create the perfect card… I never could’ve imagined and created on my own! I wanted something softer, fresh and funky, and she killed it. I will recommend Ceindy Doodles to anyone who wants custom lettering or logos!

Everyone who sees my new cards comments on how cool they are…and they ARE fabulous!
Need a just-for-you logo? Email me at ceindyton@gmail.com
Ceindy Doodles Logo-jnb management

JNB Management Logo – Modern Coastal Realty Logo

What do you get when you mix coastal life and House Realty? A lot of waves! Who hasn’t seen a realty logo with waves? But Jen is so much more than that, so this is my more modern take on a coastal property manager’s logo.

 

Jen wanted her new realty logo to convey trustworthiness, creative, and caring. Using the rounded corners and more modern look helps with this message. She also refers to herself as the Captain, and her team as First Mate, Boatswain, and Sailing Master. So of course, I incorporated the waves – but in a modern way.

The roundness of the logo calls for a round sans-serif font. I love using Font Squirrel to find great, free, commercial-use fonts. This font has a great familiarity but also it’s not a default sans-serif which makes it feel more unique.

Ceindy Doodles-logo-JNBManagement-branding

 

Also, bonus points for a behind the scenes look into my sketchbook:

ceindydoodles-sketchbook

Words from the client:

I have worked on 2 completely different projects with Ceindy.  One was a New Year’s Eve party and the other was my business logo.  Completely different grains of creativity and she exceeded my expectations.  She studied my business website and was able to create something I had in my head.  Ceindy brought my New Year’s Eve party to life.  She created my vision on both projects with ease and I would use her and recommend her in the future.  
~Jen Beck, (President, JNB Management, LLC)
Want to work on a new logo for your business? Let’s chat!
Ceindy Doodles Favorite Pens

Favorite Pens (and Pencil)

I know, I know – it’s been awhile. But I’m back to share with you a list of some of my favorite pens and pencils. I’m listing my top 4 pens and my favorite pencil. These are the tools I use whenever I need something that I know I can count on. Let’s get straight to it!

Favorite Pens and Pencil

Of course, the ultimate duo- the Tombow Fudenosuke . Both hard and soft have different purposes. If you’re a beginner, I suggest the hard tip. It’s very easy to use, and the variation between thick and thins are easier to maintain.

Pigma Microns are some of the most versatile pens for lettering artists and illustrators. There’s a huge variety of tip sizes and I LOVE IT. It’s great for stippling, detailed thin lines, and also really great for monoline lettering. But there are other variations of Pigma pens that are also great, like the graphic and brush pens.

Sai Watercolor Brush Pens are definitely super fun and has beautiful colors. I also really love the dry brush effect that happens when you write with the quickly. If you’d like to see an example of how I used these pens for a wedding invitation head to this blog.

Pentel Sign Pens have a felt-tip and writes very similar to the hard Tombow. The greatest thing is that they come in all different colors and are pretty easy to use.

Ceindy Doodles Favorite Pencil Lettering

And lastly, my favorite pencil, in fact, my absolute FAVORITE pencil is a Paper Mate Clearpoint Lead Pencil. Pencils are awesome at drawing everything, making marks, and sketching out all the ideas and layouts you have. There’s something very permanent about pens, and I think it makes me scared to push the limits of letters. Whereas a pencil is much better since it’s not permanent. Plus, I have an absolute love for the sketchy lines. And this lead pencil is awesome because I love the way it feels in my hands and the eraser is the best. Really great wooden pencil that I’ve been using a lot of lately is a Ticonderoga pencil. I love how sharp the lead can get!

Honorable Mentions: Whenever I have to draw on dark paper, I do love me some Sakura Gelly Rolls. They are usually dependable and give great bright colors. For really great guides and articles on pens, I refer to jetpens.com

 

CeindyDoodles-Callig v Lettering

Calligraphy vs Lettering

Many people feel that calligraphy and lettering can be used interchangeably. But technically, it’s not. The designer and word-stickler in me cringe a little bit when someone mixes them up. I don’t think one is better than the other, or takes more skill. I just think it’s important to clear things up a little.

So today, I hope to bring light to what is what and how can you tell the difference.

Calligraphy is beautiful handwriting.

Typically, there are very special tools like nibs and ink or brushes or pens that help you to write words beautifully. Typically, it’s “a single pass of the pen/tool to write as a form of art.”

 

My favorite styles of calligraphy are with watercolor, brush, and felt-tip pens- which is also known as modern calligraphy. I depend on the tool to create the look I want. I push down heavier for thicker strokes and lighter for thinner strokes. To achieve the dry-brush look, my favorite, I have to write quickly, which means a lot of practice with spacing and kerning. The ultimate pleasure is making a smooth line and immaculate spacing. If you are looking into doing calligraphy with a pointed pen, there are many awesome resources online. One of my favorites is The Postman’s Knock. So if writing beautifully is calligraphy, then what is lettering?

Lettering is illustrating letters. 

Sometimes, I draw script letters. Sometimes, I do faux-calligraphy where I draw in the thick and thin parts. Sometimes, I make my letters fat or really skinny. My main tool is a pencil, not only to map out where things might go but have a good idea what the letters will look like. Really great lettering should tell a story.

How can you tell the difference?

I admit this can be difficult. Usually, the easiest way is to see what tools the artist is using. However, if it’s a finished product, typically it’s looking at the letters and seeing if it’s something that can happen in one pass. Learning about different tools and the strokes they make, will help you differentiate the two. Honestly, both ways of letter-making are beautiful and important to appreciate.

So what is it that you do?

In short, I do both. However, I am way, way more interested in lettering. I have an itch to make letters do weird, different, and unique things. The designers I look up to are Jessica Hische, Lauren Hom, Dana Tanamachi, Mary Kate McDevitt, Louise Fili, Martina Flor, etc. (Just noticed these are all women, woop woop!) They may have a style and a look, but each piece of work tells a story.

For more examples as to what the difference is: check out www.letteringvscalligraphy.com and if you have ANY questions, feel free to email me at ceindyton@gmail.com.