What do you get when you mix coastal life and House Realty? A lot of waves! Who hasn’t seen a realty logo with waves? But Jen is so much more than that, so this is my more modern take on a coastal property manager’s logo.
Jen wanted her new realty logo to convey trustworthiness, creative, and caring. Using the rounded corners and more modern look helps with this message. She also refers to herself as the Captain, and her team as First Mate, Boatswain, and Sailing Master. So of course, I incorporated the waves – but in a modern way.
The roundness of the logo calls for a round sans-serif font. I love using Font Squirrel to find great, free, commercial-use fonts. This font has a great familiarity but also it’s not a default sans-serif which makes it feel more unique.
Also, bonus points for a behind the scenes look into my sketchbook:
Words from the client:
