Recycle Right and Avoid Contamination
This campaign for askHRgreen.org is a fun, bright and short video that celebrates recycling correctly. It’s brief and easy to follow instructions is mirrored with the music choice and joyful, bouncy motion. The illustration style is kept light and bright as well.
I wanted the motion to incorporate as many bounce and magic-like transformations as possible to keep with the light and fun feel. I also wanted to play with some fun type animations, too, so big blocky text was also something I wanted to play with,